Chubbies

Friday at 5pm In a world inundated with emails, fake news, status updates, smartphones & connected watches, they exist to bring their community back to the moment and deliver that Friday at 5pm feeling every day of the week.

This is the moment customer finds balance; when they stop focusing on what they should be doing and instead focus on what they want to do.

Their Story Chubbies was founded in 2011 by a group of friends who found the traditional world of men’s capital-F-” Fashion” completely unrelatable. They saw pictures of shirtless men with rippling ab muscles, some standing outside of storefronts coating you with cologne, with the message of “if only you buy our clothes you can try to be as cool as we are” - and we were absolutely repelled.

At the same time, they saw that “shorts” in the marketplace were getting longer and longer, with more and more fabric/pocketing/zip-ties & whoseewhatsits all over them. Where were the proper length men’s shorts that defined generations of shortsmen? Not only were shorts becoming completely unrecognizable, but they were also losing their personality, their craftsmanship. No one was focusing on this forgotten category of men’s apparel, when it’s a product that’s so vital to get right.

Finally, they founded the company in 2011, just 3 years after the financial crisis, 4 years after the launch of the first iPhone, and in the wake of the rapid rise of Facebook, Linkedin and other social networking apps. People were more stressed, comparing their lives to others on social media, and allowing work to overtake more and more of the work-life balance.

Enter Chubbies - their visceral and irreverent response to all of the above. They launched in September of 2011 and were sold out for 2+ years of their core casual shorts product. In the subsequent years they launched swim trunks, aloha shirts, sport shorts, lounge shorts, performance polos, t-shirts, hoodies, jackets, and quarter to round out the year-round Weekend Wardrobe.
Throughout, they maintained a consistent focus on building the perfect product for your Weekend, and wove every piece of fabric around that objective. Now, they are proud to say they have the most well-rounded, custom-built-for-the-weekend apparel on the planet and, not only that, a brand built by, and for, their community and 100% centered on that Friday at 5pm feeling.